The identity was built around clean minimalism and circular forms inspired by the shape of the candies, creating a friendly and memorable visual language. The packaging continued this approach with a transparent front-facing ingredient list to highlight honesty and a product window that showcases the sweets inside.
The identity was built around clean minimalism and circular forms inspired by the shape of the candies, creating a friendly and memorable visual language. The packaging continued this approach with a transparent front-facing ingredient list to highlight honesty and a product window that showcases the sweets inside.